Because I STILL care more for Humour than our Love

Updated Feb' 2013! Because love is as eternal as the need to cash in on it!

I'm still just as frustrated with misplaced social comments regarding the Asda Smart Price Valentines card. Comedians and pundits seem to think it's a genuine discount product that designers at Asda have specifically targeted at a cash-strapped market.

It isn't.

Hipster assholes seem to think it's a delicious social comment on consumerism and frugal living, which is all the more kitsch/chic/hashtag/jokes during the recession.

It isn't.

It's just another case of consumer products flailing wildly as they desperately try to hop on the ethos of social memes. It's the bastard child of the fictional Tesco Value "Please be Motivated" posters and "£1.00 fish" t-shirts. Those exist.

No-one is getting this for their loved one because they're strapped for cash, they're getting it because they think it's oh so fucking witty, because they see it as a post-modern dig at consumerism, despite it being just the opposite.

It's an absolute triumph of product-over-content and sales-over-style. It's a reaffirmation of our consumption rituals- eat turkey on this holiday, buy cards and teddies on this holiday, eat as many pancakes as possible soon after- to the extent that buying a representation of something pointless is just as valid if not better than that pointless something itself.

Those who buy it aren't tight-fisted or lacking in romance, and won't be sleeping on the sofa for their lack of effort or praised for a frugal nature.

They're just dicks. Easily-led, consumption-driven dicks.

Crappy Valentines Everybody!

Nick

xx